There was a time when we used to come to office, start thinking about work, and then the power goes off- we were left with two options. One was to stay inside, get baked, get suffocated and die. The other was to go outside and get deep-fried. Most of us chose the latter and would come back later to drink gallons of water. But you know what, things will change- summers will continue, you’ll continue getting baked/fried, but there won’t be water.

The weather forecast guys are in deep trouble too. Earlier their job was easy. They could predict a dry day and you knew that you had to take an umbrella, and a ‘rainy day’ was the ideal time to wash all your clothes. But now people are confused. Apparently they keep troubling the weather guys not for the daily forecast, but to know what season it is- nobody actually knows!

These and a lot more- don’t you think these are all reasons enough for any self-respecting Indian to sit down, form a committee, conduct meetings and discuss things? On a more serious note, how many times this year did you read about heat strokes, sun burns and death due to these? Those statistics are enough to raise anybody’s blood pressure a bit- so that was how ‘ECHO’ was born.


Echo, by definition is ‘a sound heard again near its source after being reflected’ or more imaginatively ‘any repetition or close imitation, as of the ideas or opinions of another’. Translating to our case, our aim is to ‘echo’ the ‘eco’ (ecology’) and we expect others to echo us.

The expansion of our ECHO is ‘Environmental Code of Hope’. Now this can be interpreted in many ways- one is with ‘code’ as in Davinci’s code; we are environment’s code word for hope- its only hope. Another one- haven’t you heard of terms such as ‘code of ethics’ and ‘code of conduct’? Here code can mean ‘any set of standards or requirements set forth and enforced for a purpose’ or ‘a systematically arranged collection or compendium of laws, rules and regulations’. Our ‘code of hope’ implies that we are making a few laws, environmental regulations, so that in the end there remains at least some hope- for the earth as a whole and humans in particular.

ECHO's Logo


‘Conservation at work’- not the kind of conservation where we work a bit less and generally avoid doing things. Well, that is conservation too; deciding not to take a print out because it is not really needed IS definitely conservation. But more importantly, we are trying to be practical and find healthier options to the practices that are going to kill us, and delay it a bit. Or in other words, we work as usual, but we conserve in between- that is conservation at work. It also means ‘CONSERVATION IS GOING ON’- take notice!


Mission, in short is to reduce, reuse and recycle; this and anything even remotely associated. You can find hundreds of reasons to conserve and hundred of ways to frame it into sentences. Vision hence, is not a set purpose. We are not aiming for a time limit or trying to limit our achievements. Our only intention is to serve earth, voice it, and hear others echo it.


To make an impact, our first ‘echo’ must be really loud. For that we need suggestions- on what all we can do as part of our conservation. Never mind whether you consider it feasible or not; in ancient days, nobody ever thought it possible that the earth could actually be round as some great men said and not flat. But even such a giant thing ‘budged’ and was eventually found to be round. So it is never about possibility and feasibility, it is just about the inputs- your participation. Send us your ideas- anything and everything that comes to your mind when you say ‘conserve’, and tell us how you think we can implement them.


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